Why we started ConnectCPA

Helping scaling businesses win.

We started ConnectCPA with a clear purpose: to empower entrepreneurs and finance teams with better tools, sharper insights, and a more modern and automated way to manage their financial world.

Too many growing businesses were stuck with outdated systems and reactive advice - so we set out to build something better.

Whether you're navigating early growth or managing complex operations, we’re here to bring structure, insight, and peace of mind so you can move forward with clarity and confidence.

Our History

Help businesses grow.
We’re here to help businesses grow by making financial management simpler and more effective.
Provide real-time insights.
We empower our clients with real-time insights, unique KPIs, and streamlined processes to save them time and improve decision-making.
Deliver financial clarity.
Through our tech-enabled approach, we act as an extension of their team, driving operational efficiencies and delivering the financial clarity they need to succeed.

timeline

Our Journey

We wanted to reimagine accounting for growing businesses. That meant growing alongside our clients.
2014

A New Era in Accounting

In 2014, ConnectCPA was founded by Mike Pinkus and Lior Zehtser with a bold vision: to redefine accounting for growing businesses through technology and real-time financial information.

From day one, leveraging cloud technology to deliver up-to-the-minute insights was at the core of our approach, breaking away from the traditional accounting mold.

Expansion

What started as a tech-enabled accounting firm evolved into a full-service external finance function. We expanded our offerings to include bookkeeping, payroll, accounts payable, and more, becoming an integrated financial partner for scaling businesses.
2017
2018

Recognition

ConnectCPA was honoured with Xero’s North American Partner of the Year award, a testament to our innovative approach to cloud accounting.

We celebrated this milestone with an engaging and collaborative team retreat, strengthening our company culture.

Rapid Growth

Our rapid expansion earned us a spot on The Globe and Mail’s list of Canada’s Fastest Growing Companies - a distinction we would maintain for the next five years (and counting).
2019
2020

COVID Resilience

During the unprecedented challenges of the pandemic, we stood by businesses across the country, guiding them through complex government subsidy applications. 

By securing millions in essential funding, we helped hundreds of companies stay resilient amid economic turmoil. Despite the year’s challenges, we once again made The Globe and Mail’s Fastest Growing Companies list.

Strengthening Specialization

2021 saw us double down on specialization. We strengthened the departments for every key function - accounting, bookkeeping, onboarding, payroll, accounts payable - each with its own leadership and processes to enhance our capabilities. 

This focus on specialized teams deepened our expertise and improved client experiences. We also continued our streak on The Globe and Mail’s Fastest Growing Companies list for yet another year.

2021
2022

A Milestone Moment

2022 was a milestone year for our team. Our 100th employee came on board, marking a major growth achievement for ConnectCPA! We had expanded from a small founding crew in 2014 to a 100-strong organization in just eight years. 

And true to form, we earned a spot on the Top Growing Companies list once again, keeping our momentum going strong.

Expanding Services & Automation

In 2023, our excellence was recognized once more as we won Xero Accounting Partner of the Year

We also continued to raise the bar with new services and tech innovations. We launched our Controllership Services, providing enhanced financial guidance, and implemented Robotic Process Automation (RPA) to streamline bookkeeping. 

We made The Globe and Mail’s Top Growing Companies list for the 4th consecutive year.

We also hosted our first Philippines team retreat, reinforcing our global team culture.

2023
2024

Growth & Leadership Evolution

Our commitment to excellence earned us Xero Accounting Partner of the Year for the third time, which reaffirmed our status as industry leaders! 

We also broadened our voice by launching the GrowthTales podcast to share lessons from the incredible entrepreneurs we’ve worked alongside.

On top of that, we continued to expand our offerings by adding more specialized departments to better serve our growing client base, ensuring we keep elevating our service as we grow.

Awards and Recognition

VALUES

Our values guide everything we do.

They keep us grounded, focused, and connected to what truly matters. We call them BOATS because they’re the principles that keep us moving forward, together:

Be Transparent

Transparency builds trust, helps us solve problems faster, and leads to better decisions - for our team and clients.

Ownership

We hold ourselves to high standards, and when we take ownership, we ensure that ConnectCPA is a partner that clients can count on.

Above & Beyond

We love delivering more than expected - for our clients and each other. We’re here to make a real impact, not just check boxes.

Team First

By working as a team, we achieve more for our clients and build a culture that encourages everyone to contribute and succeed.

Our Team Members

Our team is our greatest asset. We’re a diverse group of skilled professionals united by a shared commitment to helping our clients succeed. We’re proud to create an inclusive culture that values each member’s unique contributions. From experienced CPAs to tech-savvy bookkeepers and client success specialists, our team brings together a range of expertise to deliver exceptional results.

We hire top-tier talent

Learn more about our available career opportunities.